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Instead, those so inclined might take their talents to advertisers overseas. But soon enough, her individual star would rise.Ī-list American celebrities were once more reluctant to participate in domestic ads, out of fear that they’d be perceived as selling out.
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The entire cast starred, as their characters, in a high-profile “Who’s Gonna Drink the Diet Coke?” campaign with a sweepstakes component.
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Aniston posed alongside Lisa Kudrow with matching milk mustaches for the National Fluid Milk Processor Promotion Board (not the catchiest of names, that) in 1995, then appeared with Matthew Perry in this very ‘90s instructional video for Windows 95. Those formidable numbers rank her third overall out of all the female public figures in the database-for reference, the top two women in the database are Michelle Obama and Kate Middleton.ĩ1% of the public find her appealing, ranking her third overall out of all the female public figures in the database, just behind Michelle Obama and Kate Middleton.Īt first, Jennifer Aniston’s advertising capital was explicitly tied to her status as a member of the Friends ensemble. 94% of respondents were aware of Aniston, a score that puts her in 52nd place out of the more than 4,400 celebrities in the DBI 91% of those people find her appealing.
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The Marketing Arm’s Celebrity DBI is a database that rates celebrities’ awareness among the public, appeal, and other attributes based on a survey of 1,000 U.S. We really only have what we see in the movies, or what we saw on television-we don't get to see her fire off a mean tweet,” she says.Īnd more importantly, people like her. “She seems to have done a really good job about protecting her image in the public eye, even through all the drama that's happened in her personal life. Kelting suggests that Aniston’s aversion to social media only heightens her marketability. “She’s the quintessential girl next door, but she’s also aspirational,” Park says. Jennifer Aniston in a promo shot for Friends. “Celebrities break through the tsunami of messages, images, and stimuli and help build an emotional connection to a brand.” “When you see a celebrity that you recognize in an ad, you’re more likely to make a conscious decision to stop, listen, and see what they’re doing,” explains Chalcea Park, managing director of TMA Luxe, the “boutique atelier” of the agency The Marketing Arm, which evaluates and connects with celebrity talent on behalf of more than 150 brands (including eight of Forbes’ 13 “most valuable” brands). Representatives for Smartwater, Aveeno, Eyelove, Emirates, and Living Proof also declined or failed to respond by press time.) Here’s how the household-name star of film and television-not to mention, unfortunately, tabloid covers-became a savvy titan of advertising.Įven though most of us don’t exactly have a close personal friendship with Jennifer Aniston, we nevertheless feel like we know her. (Jennifer Aniston’s publicist declined a request for comment for this story. “It depends year to year, but that could be double what she earns from movies.” ($10 million is serious money: For reference, as reported by Variety, that’s the blockbuster paycheck Chris Pratt and Kevin Hart recently earned for Jurassic World: Fallen Kingdom and Jumanji: Welcome to the Jungle, respectively.) She’s also created six fragrances to date. “I would estimate she makes over $10 million a year through her endorsements, easily,” says Forbes editor Natalie Robehmed.